CARDIFF · CITY AUDIT

A brutally honest website audit for Cardiff businesses

Most audit tools were built in California for an American market, and they don't know to check the things Cardiff sites get wrong. Welsh-English bilingual setups, the Six Nations traffic spike, the public-sector accessibility scrutiny — none of it's on a generic audit's radar. ShiteScore's is.

£9.99 one-off. Free score in 30 seconds. Full report in your inbox in five minutes. No subscription, no sales call.

Score your site → 30-second free scan

Why Cardiff businesses specifically need this

The bilingual question. Cardiff has the highest concentration of bilingual Welsh/English websites in the UK, and this is the single most common Cardiff-specific audit finding: sites that have a Welsh-language version but haven't set up hreflang tags properly. The result is that Google can't tell which version to serve to which user, and frequently serves the wrong one — Welsh content to English-only searchers, or vice versa.

The fix is genuinely 15 minutes if you know what you're doing. ShiteScore checks for hreflang implementation as part of every audit and flags the specific tags missing. Most other audit tools don't even check.

The second Cardiff-specific issue: the city's tourist economy spikes hard around match weekends at the Principality Stadium. A typical Cardiff hospitality site that handles weekday traffic fine falls over on a Six Nations Saturday. Mobile performance scores of 45 on a quiet Tuesday become unusable at 6pm with 70,000 people walking past your venue checking their phones for somewhere to eat.

Third: Cardiff has a disproportionate concentration of public-sector and quasi-public-sector businesses (NHS Wales suppliers, Welsh Government suppliers, local authority contractors). These businesses are subject to sharper accessibility scrutiny than private-sector equivalents — the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018 are enforced more visibly here than in much of the rest of the UK. ShiteScore runs WCAG 2.2 AA checks as standard.

What we typically find on Cardiff business websites

By sector:

Bilingual sites: missing or broken hreflang implementation. Inconsistent navigation labels between Welsh and English versions. Welsh-only schema markup (or vice versa).

Hospitality and tourism: booking widgets stacked three deep, image-heavy galleries, no FAQ schema covering matchday-specific questions.

Public-sector suppliers and contractors: accessibility violations that wouldn't fly in a procurement audit. Missing form labels are the most common.

Independent retail (Royal Arcade, Castle Arcade, Pontcanna): Shopify or Squarespace template sites, often missing product schema and LocalBusiness markup.

15 pages, six categories, prioritised fix list. £9.99, one-off. 7-day refund — we'll ask what went wrong, but we won't argue. Bilingual sites get the hreflang and language-tagging checks as standard.

so. how shite is your site?

Score me →

FAQ

Reasonable questions.

Is this actually called ShiteScore?

Yes. It's called ShiteScore because that's the word people use when they look at their own website. The brand is the joke that's already in your head.

Will you ring me afterwards?

No. The whole product exists because we're sick of being rung up by agencies. We don't even have a phone number.

What if my score is really shite?

Then the report is more useful, not less. The lower the score, the more low-hanging fruit. We don't sugar-coat, but we also don't shame.

Refund policy?

7 days. If the report genuinely isn't useful to you — not just "I didn't like my score" — reply to your report email with the word "refund" and it's done within an hour. We'll ask what went wrong so we can improve it, but we won't argue.

Is this AI-generated slop?

The crawl and scoring are real data — PageSpeed Insights, a live site crawl, security header checks, DNS lookups. The fix steps are a mix: common, well-understood issues are served from a curated library of pre-reviewed, platform-specific instructions written and checked by a human. Novel or site-specific issues are generated by Claude AI from your actual audit data. Nothing is generic filler.

Which platforms do you support?

We detect your CMS automatically. WordPress, Shopify, Wix, Squarespace and Webflow all get platform-specific fix steps — naming the exact menu, plugin, or setting you need. WordPress sites also get a plugin version check: if your plugins are significantly out of date, we flag it with guidance on updating safely. For custom-built sites, we give you the general technical approach.